SALES & MARKETING FOR
AMBITIOUS B2B MANUFACTURERS
We build systems that strengthen pipeline confidence, accelerate growth, and improve commercial performance across complex industrial sales cycles.
Do you recognise these roadblocks?
Buyers don’t see what really sets you apart
Buyers don’t see what really sets you apart
In a price-driven market, you risk becoming invisible. To stand out, shift from cost-based selling to value-led messaging. Show how you solve problems, drive innovation, and deliver strategic impact, not just components.
You struggle to prove marketing ROI - or generate quality leads
You struggle to prove marketing ROI - or generate quality leads
You can trace every part through your factory, but in marketing, it’s harder to see what’s working. Long cycles and siloed data cloud ROI. With the right strategy, you can turn marketing into a measurable, lead-generating growth engine.
Sales aren’t aligned with how buyers make decisions today
Sales aren’t aligned with how buyers make decisions today
Today’s buyers research on their own and turn to AI for answers. To earn their trust, you need to guide, not push - sharing useful content, syncing with marketing, and showing up when it matters.
Your brand lacks visibility - and you’re missing opportunities
Your brand lacks visibility - and you’re missing opportunities
When your brand looks and sounds like everyone else’s, you become easy to overlook. Clear, credible messaging helps you win attention, attract talent, and move from supplier to strategic partner.
Siloed data and digital gaps are slowing you down
Siloed data and digital gaps are slowing you down
When your commercial data is fragmented, teams work in isolation, strategy stalls, and growth slows. Unifying sales, marketing, and service systems builds alignment and unlocks insight - powering a smarter, more scalable engine for growth.
"15 - 25 new business opportunities a month"
JJS was chasing a steady stream of high‑quality leads but lacked a scalable system. In 2013, we introduced an early version of our GROW methodology on HubSpot. Over the next eight years, turnover tripled, paving the way for a sale to ESCATEC in 2021. Today, our partnership continues to deliver consistent monthly pipeline growth.
BRANDS THAT TRUST US
Our Sales & Marketing Services
Brand Development
Set your business apart from the competition and attract and convert more ideal clients.
Website & Content
Turn your website and content into a lead-generating machine, driving sustainable growth.
Growth Marketing
Engage and influence the full buying committee with targeted messaging at the right time.
Revenue Operations
Create an integrated revenue operation that improves predictability and performance.
"We've doubled the size of the company"
I have worked with Equinet in three companies since they convinced me of the benefits of inbound marketing in 2013. They produce great content and work to continually improve our proposition. In my first project working with them, we achieved a 20-fold increase in web traffic and gained industry respect for our educative work - in 2 years!
Joe Byrne
CEO, Cognidox
WHY
BRAND MATTERS
Why brand transformation is essential to stand out to your ideal customers.
THE BOTTOM LINE
Growth shouldn’t depend on luck
Many B2B manufacturers struggle to grow due to misaligned teams, outdated digital tools, and scattergun sales strategies.
why work with
equinet media?
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HubSpot Solutions Partner since 2011
Outstanding customer rating
Customer retention rate on HubSpot
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Years of delivering exceptional results
for customers
SPEAK TO AN EXPERT
Book a 30-minute chat at a time that suits you. We’ll explore how we can help you and if we’re the right fit for each other.
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