COMMERCIAL INTELLIGENCE
FOR CONTRACT MANUFACTURERS

Equinet builds the Commercial Intelligence Engine on HubSpot, giving the commercial front office the same discipline as the production floor.

Start with a Diagnostic View our methodology

"15 - 25 new business opportunities a month"

JJS Manufacturing needed a steady flow of qualified enquiries and a scalable system. In 2013, we built that system on HubSpot. Over the next eight years, turnover doubled, and in 2021, the business was acquired by ESCATEC. We still work with the team today.

Read the Case Study

Companies that trust us

Growth can be part of the challenge

Demand is rising. More suppliers with similar capabilities are now competing for the same buyers, which makes growth harder to win, not easier.

EMS / CEM

EMS

CAGR 7.5%

CEM

CAGR 6.3%
- 2023-2030, Cognitive Market Research (opens in a new tab)
- 2024-2032, S&S Insider (opens in a new tab)
CDMO / CMO

CDMO

CAGR 7.0%

CMO

CAGR 8.1%
- 2023-2030, BCC Research (opens in a new tab)
- 2025-2032, Fortune Business Insights (opens in a new tab)
CONTRACT PACKING

Contract packaging

CAGR 6.3%

Co-packing

CAGR 5.3%
- 2024-2032, S&S Insider (opens in a new tab)
- 2024-2032, Industry Today (opens in a new tab)

Three sectors,
one commercial problem

Despite varying regulators, production environments, and operational languages, the commercial challenge remains the same. You provide capabilities to other companies' supply chains, where technical qualification is expected rather than exceptional.

Buyers evaluating suppliers encounter similar accreditations, tolerances, and capability statements. But your true differentiators are often protected by customer NDAs. When nothing else separates suppliers, price decides. Closing that gap takes a system that keeps running.

Campaigns end. Systems compound.

Combating Commercial friction

The plant runs on measurement, process control and quality gates. The commercial front office usually runs on judgement and experience. This report sets out what it takes to engineer it to the same standard.

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Step 1 of 5:

Commercial Diagnostic

A 90-minute diagnostic that gives your leadership team a clear picture of where the commercial system is limiting growth.
Step 2 of 5:

Commercial Positioning

Facilitated sessions that surface why customers choose you, who you are for, and the technical and regulatory boundaries the work runs inside.
Step 3 of 5:

Commercial Systems

A governed knowledge base, content system and orchestration layer that keeps everything you publish true to how you win business.
Step 4 of 5:

Commercial Data

One shared source of qualified data, so marketing and sales stop working from different pictures of the same accounts.
Step 5 of 5:

Market Amplification

ABM, advertising, and AEO that keep you known when your market isn't buying and in front of the right accounts when it is.

Explore the methodology

Meet the
Engine Team

Equinet has been a HubSpot Platinum Solutions Partner since 2011. In 2023, we began building a five-step method that puts HubSpot's agentic CRM to work on the commercial side of contract manufacturing. We call it The Commercial Intelligence Engine. These are the people who can build your engine. Learn more about Equinet

jeremy-knight-md-founder-equinet-media

Architect - The Engine

Jeremy Knight

eric-swain-director-equinet-media

Diagnostic - Positioning

Eric Swain

lucy-james-senior-account-manager-equinet-media

Integrator - Orchestration

Lucy James

amandine-delbergue-campaign-strategist-equinet-media

Calibrator - Connected Data Loop

Amandine Delbergue

katie-hughes-content-strategist-equinet-media

Custodian - Knowledge Base

Katie Hughes

megan-clack-content-strategist-equinet-media

Editor - Content System

Megan Clack

paul-vd-merwe-senior-designer-equinet-media

Interpreter - Visual Language

Paul vd Merwe

ben-luckman-technical-consultant-equinet-media

Technician - Infrastructure

Ben Luckman

Why work with
Equinet Media

HubSpot Solutions Partner since 2011 (1)

HubSpot Solutions Partner since 2011

Outstanding customer rating

equinet-media-hubspot-retention-rate

Customer retention rate on HubSpot

Years of delivering exceptional results (1)

Years delivering for customers on HubSpot

GET STARTED

Whether you want to talk through your goals or better understand how we help, here's how.

CONTACT US

You know your goals. If it would help to talk through how we could support that, send us a message, and we will reply within one business day. Alternatively, you can book a 30-minute call.

Contact us

THE WALKTHROUGH

A 45-minute walkthrough of the Engine, one step at a time. It tells us both whether this solves a problem you actually have, and you leave with a one-page map of what is already in place.

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